“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart”

Nelson Mandela

The value of language in the professional world

We love language in all its shapes. Being able to play with words, going from one language to another and detecting subtle changes in meaning is something that keeps fascinating us.
Choosing words carefully to represent the thoughts and feelings behind them and at the same time, taking other people along with you.
Our aim is to do justice to the unmistakable value of language in the professional world. To let language, in all its beauty, go to the very heart of the matter.

Language and culture are closely knit

We believe that knowledge of a language is interwoven with knowledge of the attending culture. Being successful in another language means that you have to know the habits and etiquette of the country concerned. Worldwide we are increasingly connected. Those who are conscious of being an obvious link between their company and a prospect will get to work with the language. They know that their time investment will eventually pay off in a literal sense, too. They will leave their competitors far behind.

“Language is not a genetic gift, it is a social gift. Learning a new language is becoming a member of the club ~ the community of speakers of that language”

Frank Smith